digital transformation, programmatic marketing consultancy, data strategy, retail media, web development, AI technology implementation and website management
While the world is speeding towards Agentic AI, Retail Media is rapidly becoming one of the most dynamic areas within digital advertising in 2025 & 2026. Once limited to banners and search ads, programmatic & affiliate marketing is now moving deeper into the shopping environment itself, where consumers are closer than ever to the point …
In a world where digital identity is more crucial than ever—whether for logging into your favorite website or app, verifying your age online, or accessing secure services—how your identity is managed truly matters, especially for privacy-conscious Millennials, Zoomers & Gen Alpha (and Baby Boomers should Care to avoid being scammed all the time). Two dominant …
For over a decade, social media platforms such as Facebook, Instagram & Twitter (now X) have dominated online communication. They offer seamless connection, but they also operate as centralized systems: one company controls the servers, data, and rules of engagement. Growing concerns about censorship, data ownership & monopolistic control have accelerated interest in an alternative …
Read more “Decentralized Social Media: Redefining digital & online connections”
In recent years, decentralized technology has moved from the fringes of the internet into mainstream conversations. Once primarily associated with cryptocurrencies like Bitcoin & Ethereum, decentralization has become a broader paradigm shaping how we think about data, governance & digital trust. At its core, decentralized tech challenges the traditional model of centralized authority by distributing …
While the world is speeding towards the next iteration in digital with genAI, the current political climate & massive geopolitical change leading to a new multi-lateral world is introducing a counter iteration against reliability & dependency. Although decentralization in technology has been a topic for almost a decade after innovations such as blockchain, the 2nd …
With more than 20 years experience in digital solutions like Adform, Tradedoubler, Google & more with countless expertises for advertisers, agencies, publishers & organizations like BAM, IAB & UBA, SymDroid Services is offering you training packages to get up to speed with the basics of adserving, programmatic marketing & digital.
Bye bye cookies, hello first party ID! Ergens 2025 zal de zogenaamde 3rd party cookie verdwijnen. Als (digitale) marketeer hoor ik je dan misschien zeggen, wat nu? Geen nood! De Europese markt is al sinds 2020 bezig om oplossingen te zoeken die een balans moeten houden tussen investeringen in digitale advertenties enerzijds & privacy online …
Read more “Hop naar een cookieloze toekomst met programmatic marketing”
About FLoC, Privacy Sandboxes, Attribution API, birds like TURTLEDOVE, DOVEKEY, SPARROW, PARRROT… Google’s recent announcement on not providing a new way to measure digital ad activity similar as a 3rd party cookie, has shaken not only the digital industry, it went as far as Wall Street to give a blow to the stock prices of …
Read more “Privacy has just beaten relevance in the era of digital marketing”
SymDroid Services specializes in buying programmatically in Benelux for the movie sector using the buying platform of Adform. With both video, mobile, interactive & programmatic capabilities, Adform provides the perfect platform for allowing brand advertising for the movie sector in Belgium.
Are you an experienced online marketeer, but are you unsure when technical errors occur? Do you need advice on the technical tools you are using, going from the website CMS you have chosen, the e-commerce platform you are using or the tools to measure your online business? Do you want a solution to your problem …