Hop naar een cookieloze toekomst met programmatic marketing

by DaxPosted on Comments are Disabled

Bye bye cookies, hello first party ID! Ergens 2025 zal de zogenaamde 3rd party cookie verdwijnen. Als (digitale) marketeer hoor ik je dan misschien zeggen, wat nu? Geen nood! De Europese markt is al sinds 2020 bezig om oplossingen te zoeken die een balans moeten houden tussen investeringen in digitale advertenties enerzijds & privacy online …

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Privacy has just beaten relevance in the era of digital marketing

Privacy has just beaten relevance in the era of digital marketing

by DaxPosted on Comments are Disabled

About FLoC, Privacy Sandboxes, Attribution API, birds like TURTLEDOVE, DOVEKEY, SPARROW, PARRROT… Google’s recent announcement on not providing a new way to measure digital ad activity similar as a 3rd party cookie, has shaken not only the digital industry, it went as far as Wall Street to give a blow to the stock prices of …

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