Privacy has just beaten relevance in the era of digital marketing

Privacy has just beaten relevance in the era of digital marketing

About FLoC, Privacy Sandboxes, Attribution API, birds like TURTLEDOVE, DOVEKEY, SPARROW, PARRROT… Google’s recent announcement on not providing a new way to measure digital ad activity similar as a 3rd party cookie, has shaken not only the digital industry, it went as far as Wall Street to give a blow to the stock prices of …